Article By: Dan Goldsmith (Dan@aclion.com)

I am working with an excellent candidate right now and we are in the middle of a very big deal. If it works out this guy stands to take on a big sales team at the immediate intersection of two of the most valuable areas of the online interactive marketing/media space: Paid Local Search and Location Based Services. [I'd like to note that I am still not yet a huge believer in the monetization of mobile content – the operative word there is “YET”.] However when it comes to local merchant services – now that’s a solution that is right and its right now! Think about taking every Yellow Pages in the entire country and stuffing it into your cell phone. Wherever/Whenever/Whatever – it really is that simple.

Anyhow back to the deal at hand. We had a solid initial offer in terms of base, commissions, territory and team manage override. What makes this candidate a great professional to work with is his poise and acumen as well as preparation. He sees all the moving parts that compose over-all value to this deal and is willing to extract value in one area that may be lacking in another. Basically, as a sales guy you want to know you have a cheap product for cheap needs and a comprehensive product for robust needs.

Bottom line is that while we have a great long term deal available in location based services, these business models still must define short sell cycle opportunities for the sales team to use to take down the quick opportunities. I now have more appreciation for why all the SEM agencies started becoming “Me Too” digital agencies. It seems you cant build a super growth team on 18 month sell cycles.

Word to the mobile marketing pp, as you ramp up your sales team, make sure to go find short sell cycle products and services for them to sell.

Dan Goldsmith | Managing Director, AC Lion

E-Mail By: Joshua Russak (Red@aclion.com)

Check out our 1st Newsletter for Summer 2008. Simple, fun and room to constantly add and improve....check it out:

 

ACLION.COM  |  JOB SEEKERS  |  CONTACT US  |   Subscribe To Our Blog

%firstname%,

Summer 2008 marks an amazing year here at AC Lion, NY's premier interactive executive search firm. Unfortunately, we can't exactly say the same for our current Economy. Like a tidal wave, "recession rumors" swept through every newspaper headline, blog and newsletter. But through it all, our economy is holding on strong. We've seen these surges come and go before - with 12 years of staffing experience - it's nothing new. We have surfed some of the biggest waves our economy threw at us and we continue to ride it to the end. 

 Have fun with some of our topics below and if you're interested in further reading, check out our blog, Blog.AClion.

 Enjoy! 

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Top10 Reasons to Look For a New Job

1. Your company is experiencing a downward spiral


2. Your relationship with your manager is damaged beyond repair


3. Your life situation has changed


4. Your values are at odds with the corporate culture


5. You've stopped having fun and enjoying your job


6. Your company is ethically challenged


7. You have behaved in ways that are considered improper


8. You've burned your bridges with your coworkers


9. Your stress level is high at work and is affecting your physical/mental health
10. You are unchallenged...

So are you ready to start looking? We can help find you "reasons" to like your new job. Check out OUR OPEN JOBS HERE. To read the whole article: Click Here. (compliments of About.com)

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AC Lion Resurfaces: Blog2.0!

Today, only about 12% of Fortune 500 corporations run a corporate blog. Yet companies that have made a commitment—including Dell, Eastman Kodak Co., IBM Corp., Intel Corp. and SAP—are now deep into blogging programs with multiple weblogs, dozens of bloggers and a wealth of expertise and best practices to share. (Businesses Embrace Blogging)

For many companies, especially that larger ones, the question isn't "To Blog Or Not To Blog", rather how to expand current blogging efforts and include them as an integral approach to their overall "Social Media" campaigns.

With that, AC Lion recently launched their new and improved BLOG 2.0!"Michael Martine of Remarkablogger defines a business blog as one that supports the sales and marketing efforts of your company". (BtoB)  With the help of newly appointed Marketing Coordinator, Joshua Russak, AC Lion has re-built, re-launched and SPICED-UP their blog! Check it out for yourself and stay on top of some of the major changes in the online Interactive Marketing space. Click below to see for yourself...

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5 Ways To Help "Relax" @ Work

It's SUMMER TIME! Yet, for many individuals "Work" & "Relax" don't seem to go together...that was until companies like GOOGLE and MICROSOFT began to implement "Fun/Relax" into their work environment. As a recruiter, one of the major questions we ask our job seekers is simply "what type of environment are you looking for?". Besides hearing I'd Like To Work From Home half of the time, I hear the word Fast-Paced and Relaxed paired together more often than not. The only way that is possible is by having the time to relax at work. 

Listed Below are 5 suggestions to finding ZEN in your workplace. Let us know if they help:

1. Find Your Breath
   
2. Get Sunlight and Wide Open Spaces
   
3. Get A Good Green or White Tea
   
4. Try Classical Music
   
5. Just relax....
   

....at AC Lion, we know all about how to relax (just ask the Job Seekers who've been here before). To see for yourself feel free to CONTACT US HERE. Read more from the original article here.

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Thank you for reading our newsletter and if you're interested in reading more about Industry Trends, take a look at our blog, www.Blog.ACLion.com. To read more about what we do,  check our website, click here.

 

All the best,

Alan Cutter | Founder & CEO

The AC Lion Team:
Alan Cutter, CEO
Mike Adler, Managing Partner
Dan Goldsmith, Managing Director
Bonnie Zaben, COO
Josh Russak, Online Marketing Coordinator
Ted O’Brien, Director

Matt Devlin, Executive Recruiter

Nadav Geft, Executive Recruiter

Josh Marmer, Executive Recruiter

David Shadpour, Executive Recruiter

Josh Benporat, Executive Recruiter

Eve Stieglitz, Executive Recruiter

Sean Weinberg, Executive Recruiter

Jessica Flitter, Sourcer

Edna Brown, Senior Associate

Article By: Nadav Geft (Nadav@aclion.com)

As the world of digital advertising evolves, so does the tedious/“Man, I am so not in the mood to do this” world of resume writing. While some may stick to the old, conventional ways of “showing your stuff” on paper, here are a few tips I've come across (in my experience as a digital media recruiter) to help you separate yourself from the competition and land the position you’ve been ever-so yearning for in the digital space.

A. Down with Objectives! (well, most of the time) – I would go as far to say that most hiring managers rarely, if ever, look at the “objective” portion of a resume. This is largely due to the fact that most people state the obvious and resume readers view it as a waste of time. For example, if you are an Account Manager with two years AM experience, trying to further your career in the same field, there is no need to state, “looking to utilize my skills in account management to grow my career in client services.” Of course you’re looking to move your career forward in client services, otherwise you wouldn’t have applied for a Senior Account Manager position!

However, as with every rule, there are of course exceptions :) Although 95% of the time objectives are useless, there are some cases where they can be very helpful. The first: when you are trying to switch over into a new department or a more focused role; for example, “looking to transfer my up-selling skills in account management into a full-fledged sales position.” The second: if you bring a very diverse background or wear many hats in your current role, you can sum up your best talents in a sentence or two. For example, “…highly proficient in affiliate marketing, search, and online video. Led teams of up to 10 salespeople and bring national contacts in CPG, pharmaceuticals, and technology.” Specifics are what sell and is really what a hiring manager wants to see when evaluating your candidacy. If you think that these managers sit down at their desk and spend their afternoon examining your resume, you can think again because I would say they look at it for somewhere between 7-10 seconds.

B. Details, details, details…– Many years ago, it was recommended to keep your resume relatively vague so that hiring managers would feel as though they need to meet face-to-face in order to learn more about your experience. Nowadays, especially if you are in sales, it is suggested that you be very specific in your descriptions, and include as many details as possible. If you’re a solid seller, SHOW IT! Instead of using the last three bullet points to reiterate what a salesperson does, insert sales numbers, account lists, account growth, etc.
For example:

• Exceeded yearly quota of $1MM by 120%
• Grew revenue from $250,000 to $2.3MM in one year
• Succeeded in closing deals with clients such as: Coca-cola (list agency worked with), P&G, Hilton Hotels, etc.
• Won “Most New Business” award for Q3 and Q4

If you are in a client service capacity, talk about the size of accounts you work on, up-selling numbers, and account retention/growth [e.g. “Grew BestBuy account 110% (from 200,000 to 750,000)”]. These seemingly minor additions will not only distinguish you from the other applicants, but bode extremely well during the interview process too. In other words, by agreeing to meet with you, the company is essentially saying that they know all about you, can see that you have the necessary abilities to perform, and will speak to you in a more open manner from the get-go. Having an interview start with “So, looks like you really know your stuff my friend,” is usually better than “So what would you say, ya do here?!” (Office Space - sorry I had to throw it in there)

C. The Relevant Experience – After working with a few different companies, people tend to only discuss the experience that is pertinent to the position they are applying for. Though I agree with this approach, it is also important to include one’s previous employment (even if it reads, “Construction Worker, BNC Inc., 1998-2001”) to eliminate any questions such as “where was he for the 5 years before all of this?” And hey, maybe that interviewer of yours was also a professional bass fisherman before turning CEO.

Well, there you have it folks, the 3 big tips to writing a great resume and earning yourself a spot at the head of the table. Let your resume tell a story instead of being a page-full of job descriptions. If you have any questions or comments, feel free to email me at Nadav@aclion.com.

Article By: Joshua 'The Red' Russak (Red@aclion.com)

According to AdAge.com article E-mail Blunder Alerts Carat Staff to Major Restructuring, "struggling media agency Carat is planning a major restructuring of its U.S. operations, including an undetermined number of layoffs -- news it accidentally released today via a memo the agency's top New York-based HR executive e-mailed to the entire agency that appeared to be intended only for senior managers."

I don't mean to laugh out loud (LOL), but this is worse than the time "a friend of mine" e-mailed 50,000 people with greetings "Hi [Firstname],". No, this is way...way worse! If you're wondering just how bad it was, courtesty of AdAge, read the documents for yourselves:Carat Restructuring Memo & Carat Restructuring Communication Plan.

Neither Carat President Scott Sorokin "nor a spokeswoman would comment on whether any disciplinary action would be taken as a result of the e-mail mishap". I'd hate to be in HR's shoes right about now. Quoting Ad Age Ediotor, John Hollon, "You pay those people to step up in these situations, not make it worse." This may be a good time for AC Lion Online Recruiters to show corporate what they're made of!

Article By: Joshua 'The Red' Russak (Red@aclion.com)

Article By: Joshua 'The Red' Russak (Red@aclion.com)

We are in the final days of October, a month that will be remembered as "the time in which the credit crunch came to a head not only for the economy as a whole but for the tech community in particular." (TechCrunch) Everybody in my office has been either asking or answering a very important question: "How does the current economic situation specifically effect the online sector?" And now we have a better idea...

Small Business and Startup Companies are being pushed to cut and focus on increasing their profit margin through better processes. Their "plan-of-action"? Layoffs!! Lots and lots of layoff, which keeps their bank accounts lasting a tad longer, especially for web companies that require little physical capital. VC firms like Sequoia Capital are urging their portfolio companies to cut costs and increase capital, with layoffs as the solution.

One of my co-workers at AC Lion made a great point, that as a recruiter you need to understand people should be more willing to hear about opportunities - in fact, they'd be crazy not to keep their ear to the ground about upcoming opportunities. Layoffs are happening everywhere I look and I recently stumbled on a new site that effectively tracks these layoffs, company information, etc. - TechCrunch Layoff Tracker. They've begun tracking all of the relevant layoffs in the tech sector. They've mapped out...Total Layoffs: 92, andTotal Employees: 24,662l
*For a comprehensive list Click Here.

A the end of the day, it's important to know who's laying off and why, and TechCrunch Layoffs is a great source for tracking firings...BUT I DO HAVE SOME GOOD NEWS!! I found another site, Web-Strategist.com, where Jeremiah Owyang, Sr Analyst at Forrester Research: Social Computing, started this post series (see archives) to recognize and congratulate folks who get promoted, move, or accept new exciting positions. Check it out, you may find your name on that list some day ;)

Article By: Joshua 'The Red' Russak (Red@aclion.com)

I was reading a CNN article "Ten Jobs That Pay $80,000 A Year", and noticed that Marketing Manager held the #6 spot. The statistics were as follows: Annual mean income: $86,283, Projected employment in 2016: 192,000, Increase between 2006 and 2016: 14%. That looks like a promising future, but I decided to do a little research of my own. I wanted to see the difference when I specified the position as "Online Marketing Manager".

So I went to 6 different Salary Predicting sites, typed in the term "Online Marketing Manager" and here is what I came up with:

1. Indeed.com: $72,000


2. SimplyHired: $76,000


3. Salary.com: $73,000


4. Yahoo! Hot Jobs:$64,145


5. CareerBuilder Salary: $86,746


6. Monster.com: $81,555