Article By: Joshua 'The Red' Russak (Red@aclion.com)
Sticking to the theme of this blog, I feel it is necessary to explain why I even bother blogging. Technorati sponsored a survey of bloggers in July-August 2008 only to determine, as their CEO Richard Jalichandra says it best: “Blogs are now mainstream media." So there's your answer!
According to Paul Verna, Sr. Analyst at eMarketer.com, "Blogging has become so pervasive and influential that the lines between blogging and the mainstream media have disappeared". ComScore Media Metrix found that blogs had 77 million unique visitors in the US in August 2008, nearly double the amount of Facebook's mere 41 million!
1/3rd of the respondents found in the Technorati survey were contacted by a brand/agency = $$. Money could play a major factor in their decision making. There's also the SEO factor. Companies small and large use blogs to their marketing traffic, offering value and drawing more traffic...
Marketing and Money? That's more than enough of a reason for anyone to blog. But don't expect the traffic to happen right away. It takes hard work, lots of content, and most importantly - "readers". I know the rules and I'm patient and will keep sharing how I am going to get from 0-100, 100-500, 500-1,000, etc.
Let me know if you found this valuable or inspiring b/c at the end of the day, it's you who I am creating value for. Good luck! Feel free to post a link to your blog below!
