Article By: Dan Goldsmith (Dan@aclion.com)

Social Ad Summit was last week and it was a great event. Hats off to Nick ONeil and company for running a classy event in its initial iteration. The venue was great, the food was superb! Honestly the PM cocktail was replete with open bar great sushi, lamb, huge cheese display, it was really off the hook! But to more critical initiatives it was the constancy of the audience and energy that was most notable. EVERYONE was working on something exciting. Dynamism was the word for the day and the audience was very very collaborative. As a recruiter we are always looking to gain a pulse on the market and try to be a few steps ahead of it. I, personally, was most struck by metrics behind the network models leveraging social environments for impressions on branding campaigns, or lead acquisition via virtual cash. As always, most San Fran based companies recognize that they need a sales presence here in NYC and that agencies are the last link to advertising dollars. OK nothing new there but I am wondering if there are more marketer direct opportunities for more traditional interactive platforms then are available to newer social platforms.

It was a great show – I shot a note to Nick O’Neil afterward thanking/congratulating him and strongly suggesting he keep it just at small (300 pp) next year.

Here I am chatting with Brian August of Plentitude. He is at the very beginning of what could be a heck of a ride – Plentitude has a very ambitious plan!

Off to more follow – up

Ciao!