Article By: Joshua 'The Red' Russak (Red@aclion.com)
Web2.0 Expo was fully packed with good swag, give aways and presentations...ALL FOR THE SAKE OF LEAD-GEN! Each booth would trade SWAG for a simple bar-code scan so they could follow up with you after the show. I particularly enjoyed Axiom Software Inc's approach to lead-gen. Their booth offered a Flip video camera if you entered your contact info and explained "How has Web2.0 Expo effected your business?"
Here's AC Lions very own Managing Director, Dan Goldsmith, offering his opinion....
