Article By: Joshua 'The Red' Russak (Red@aclion.com)
As usual, my Friday blogging habbits seem to lead towards a selected "Viral Video"...which leads me to my 4th "VIRAL VIDEO OF THE DAY"...but at the same time I totally got sucked into Reuters YouTube Posting covering Michael Phelps and his Marketing success.
Michael Phelps is a "Marketing Dream" to companies like Speedo, AT&T, and Visa. He earns $5mm a year in endorsements, but can expect more post-Olympics. But none of this could happen without the Marketing Magic behind Phelps, Octagon.
Want a little humor? Well, according to the Video above, VISA immediately launched a commercial congratulated Phelps on the most metals in Olympic History, yet the marketing firm behind Phelps hasn't seemed to update their own web-site: http://www.octagon.com/worldwide-overview/athletes-and-personalities. Check it out...they still have him down for "8". Looks like VISA was a step ahead ;)
...Now that's some good Blogging right there! As for Phelps, have fun buddy!
