Here it goes folks; another network acquiring a behavioral targeting technology. Collective Media “has acquired Personifi, a provider of audience targeting technology to Web publishers, ad networks and mobile providers.” Long and short of it is in the network space you’ve got two approaches to behavioral targeting
a) Verticalize your sites – i.e. only sign on publishers within your target market (Travel Ad Network, SportsAdMarketplace, Gay Ad Network)
b) Focus hard on content classification – this is where having a strong ad ops team comes in, you’re tagging needs to be effective, but content classification provides better reach than pure verticalization, and this is the route Collective and a few of the other major players are taking (see: Platform A)
For the networks, it’s going to be all out reach, always. This is a very solid move on Collective Media’s part – the networks all have audience in one form of another, but audience is only as good as your ability to classify, the mass media technique isn’t working (see: the collapse of TV ad dollars and billboard spend) – by acquiring a proven technology that effectively targets Collective will be able to deliver higher ROI to the advertisers. And that’s the name of the game.
If you want to know more or discuss this further with me, feel free to reach out...
· Lorena Bobbitt is found not guilty by reason of insanity
· FIFA World Cup begins in the United States
· Friends the long running American sitcom premieres on NBC
Oh and blogging was the online diary for a small group of individuals to express their thoughts and feelings good, bad or ugly.
I recently read an article that described a “gradual shift in blogging acceptance” but in a corporate/business setting. Only “12% of Fortune 500 companies run a corporate blog” but my question is when will everybody else get on board? If you want to know what your consumers think then ask. Sure, you will have to filter the information but it is in its purest form. Companies are now hiring individuals who have corporate titles such as VP of Communities & Conversations or VP of Social Media Relations that encompass the blogging responsibilities. There are obvious challenges with the format and with the content provided but whoever wins the race of obtaining valuable customer feedback in volumes will certainly reap the rewards. The companies benefit by getting real time feedback that can be processed and used, exposure and traffic to their websites and an opportunity to serve ads to customers who are relevant to their business.
I intentionally did not mention the benefit of being accountable for issues created by their products or services. Is there a “negative cloud” that hovers over creating a corporate blog which would highlight a company’s faults? Is this why a portion of the 88% of Fortune 500 companies are not participating? Do most companies fear the truth and would rather roll the dice and hopetheir customers come back rather than address what are more than likely real issues?
Corporate blogging is a relatively low cost opportunity to reach the expensive fuel (customer) for its engine so I say, filler up!!!!!!
At AC Lion, having "Online Video" as an Industry Coverage requirement makes life at work that much sweeter. From browsing YouTube to Hulu, MetaCafe to Break, and all the rest I can get my hands on, I find myself intrigued by how much effort is put into monetizing the video content. Up until, companies likes Adotube, Blinkx, and Youtube have been attempting to solve this problem individually. But I have a feeling, according to everything I have seen, the process of video-monetization is going to undergo a drastic change:
According to ComScore, Internet users in the U.S. watched 11.5 billion online videos in March 2008, up 13% over February 2008 and 64% year-over-year.
So how do we properly approach the monetization of these overwhelming statistics? Simple - As was done in the past with Banner Ads, the Interactive Advertising Bureau (IAB) is working to establish an ad-delivery "standard" within online video content. The only hesitation I have is towards the future of MOBILE ONLINE VIDEOS. It's a completely separate format, yet an approaching monster that, with the launch of 3G networks and the iPhone, is increasingly growing popular. Monetizing mobile video content will require an entirely separate approach (though I have my money on Android solving this problem first - but don't quote me on that).
And do add to the rush for standardization, a lot will depend on the Domestic-Prime-Time viewers Q2 results. Let me explain why...
Well, we know that the percentage of viewers of domestic prime-time programming declined overall in Q1. BUT, a lot of that may have to do with the WGA strikes. Q2 will truly tell how quickly viewers are declining. Yes, I am openly admitting, there is no hope for Prime-Time, Organized, Commercial Filled, Time-Bound Programming. My next biggest fear is the internet adopting TV habits and soon, every video will have a :15 - :60 second commercial. Where will we turn to next once these ads are forced down our throats? We can only hope and pray the IAB chooses a wise standard while, at the same time, allows for continuous growth in the monetization of Online Video.
...It's time to run...I have to head home and make sure my DVR is recording all my favorite shows. Otherwise, I'm stuck with reruns of Doogie Howser on Hulu!
A lot of us wonder how the recession is going to affect the Online World. News reports have shown tremendous growth in online advertising spend, but what about the near future of consumer shopping?
With transportation and food prices soaring there’s only a small amount of time before online shopping will slow down as well. In the meantime, Coupons.com has thought of a solution to make online coupons more user friendly and increase consumer practice.
Within the next few months they will be unleashing multiple campaigns that they hope will change the way online consumers shop online as well as in-store. Definitely something we should all be on the look out for.
According to Reuters (article here), Time Warner just withdrew their bid for the Weather Channel. Time Warner Chief Financial Officer John Martin told investors last week the company would be interested in pursuing a deal but would be "extremely price disciplined and price sensitive." It was not clear how much Time Warner had offered. [Shares of Time Warner rose more than 3 percent!]
General Electric's NBC Universal, Blackstone Group LP and Bain Capital stepped in and made their bid for $3.5 billion for both properties (cable and web). Since it was unclear what Time Warner was willing to bid, I'm not sure if $3.5 billion is a "fair-price".
As for the consortium...They were the only competitors and the deadline for for a new bid passed at noon ET on Friday.
As for Time Warner, this latest development leaves them free to pursue other cable networks.
I am working with an excellent candidate right now and we are in the middle of a very big deal. If it works out this guy stands to take on a big sales team at the immediate intersection of two of the most valuable areas of the online interactive marketing/media space: Paid Local Search and Location Based Services. [I'd like to note that I am still not yet a huge believer in the monetization of mobile content – the operative word there is “YET”.] However when it comes to local merchant services – now that’s a solution that is right and its right now! Think about taking every Yellow Pages in the entire country and stuffing it into your cell phone. Wherever/Whenever/Whatever – it really is that simple.
Anyhow back to the deal at hand. We had a solid initial offer in terms of base, commissions, territory and team manage override. What makes this candidate a great professional to work with is his poise and acumen as well as preparation. He sees all the moving parts that compose over-all value to this deal and is willing to extract value in one area that may be lacking in another. Basically, as a sales guy you want to know you have a cheap product for cheap needs and a comprehensive product for robust needs.
Bottom line is that while we have a great long term deal available in location based services, these business models still must define short sell cycle opportunities for the sales team to use to take down the quick opportunities. I now have more appreciation for why all the SEM agencies started becoming “Me Too” digital agencies. It seems you cant build a super growth team on 18 month sell cycles.
Word to the mobile marketing pp, as you ramp up your sales team, make sure to go find short sell cycle products and services for them to sell.
While MySpace, the social networking site, is flourishing as there are 118 million friends this growth has not translated into revenue from advertising. Google who has a 900 million dollar contract with MySpace is not as enthusiastic as it was August 2006 when the pact was finalized. Fox Interactive Media, the parent company for MySpace has announced it will not meet its 1 billion dollar goal for this year. Yet, amidst the pessimism and confusion some are still optimistic. Lehman Brothers’ Anthony DiClemente and Jeff Berman, president of sales and marketing for MySpace note that revenue for the company has been increasing from year to year. Berman, highlights this by stating “We’re seeing the dollars come in.”
MySpace seems like an ideal network for ads because of the high traffic, yet advertising in this space is more difficult and is a new terrain for companies to maneuver. Thus, MySpace is working on smarter advertising to assure the ads reach the right audience and that people will stop and pay attention. To accomplish these not so easy tasks MySpace has begun using hypertargeting that places people in groups based on interests so ads that match the user can be presented to them. MySpace is also cleaning up their act by streamlining their homepage to make it easier to spot the ads and draw attention to them. These changes are a step in the right direction but the future of advertising on social networking sites is still uncertain.
Mr. Berman notes that page ad displays are available on the homepage, which are able to reach approximately 40 million people daily. Yet, as noted by their missing their target this year it is not just how many users visit the site that is important. The right users at the right time need to view these ads. It really is not an accomplishment if 50 million men are exposed to a Tampax ad. Facebook is taking a step in the right direction
(one that MySpace should follow) by using social ads. Social ads integrate themselves fully into the social networking process and demonstrate an understanding of the space. Users would first identify themselves as a user or fan of a product or service. Afterwards, ads noting that you are friends with a fan of x, y, or z will be sent to the users’ friends. Social ads are wonderful as they are using psychological principles to attract people. One is publicly committing oneself to a product and fulfilling their need for belonging and interactions with others at the same time. When one makes a public commitment one is more likely to follow through with the action. Peer pressure principles can also apply here as the ad telling you your friend is a fan is saying come on everybody is doing it! MySpace and other social networks need to realize this is a whole new game and they need to find ways to translate their high user numbers into revenue. To accomplish this task the ads need to reach the right people and ads need to be formatted to fit this new environment. If this is accomplished I predict high revenue for MySpace and other social networking sites in the future.
As an avid...no wait...as a MAJOR SUPPORTER of Firefox and everything they stand for, I was one of the first to (attempt a) download the software...only to realize I was up against millions of other server crashing competitors to be the "first"! But after over 2 years of waiting, there was no way I'd just give-up. On my 2nd try, SUCCESS! For those of you who didn't know (shame-on-you...), Mozilla is hoping to set a Guinness World Record for the most number of downloads of an application in a day, on the release of its Firefox 3 web browser.
Either way, I was patient and got my hands on the fresh new version. You can read more about that here in an article I read on ZDNet.There is currently no official Guinness World Record for the total number of downloads of an application in a day. They have 24 hours and 175 million users to attract....They used SpreadFirefox.com as a marketing site...go-BIG or go-HOME! Firefox 3 did a great job, attracting attention all over the internet including over 7,100 diggs on Digg.com. Check it out here!
So, they may have set a world record, but what about the software? My First take: Faster, Smoother, I'm loving the new approach to asking if I want my password saved. I'm wowed by the "awesome bar" feature, and apparently I'm now "more protected" against, well, the internet of course. But, I'm not sure I feel the full effects yet. For now, I'm just glad whoever is reading this now knows what is going on outside of their 4 walls/cubicle.
Everywhere I look, everyone is saying the same thing: LinkedIn raises $53 million in VC funding...and that's great to know. This is their 4th round of VC Funding and THEIR LARGEST! According to the reliable blog-source "Alley Insider", in the article LinkedIn CEO: Yep, We Want To Go Public they are considering going public in the near future! This is all great news for LinkedIn. ...But what about the fact it was down this morning? Maybe it was our computers, but for a company valued at about $1Billion, there's no excuses.
Anyways, the point here is, if this company goes public, I'm curious to see who's willing to invest. This is a company to keep your eye on in the coming months. "While its traffic is far below the two social-networking leaders, LinkedIn is seeing strong growth. April traffic was up more than 360% from the same period last year, compared with a 56% gain at Facebook and only 3% in gains at MySpace, according to Nielsen data." (source)
The company's revenue model depends on advertising, subscriptions, job listings and providing recruitment services (though, in all fairness, I do not recommend them for the smaller recruitment agencies). The company said it is in the process of launching "several new lines of business", and though I'm not sure that is, I can bet my money that widgets and mobile will play a key factor there.
...oh, and I'm proud to say I've successfully signed on to LinkedIn at this point! Check out my profile here. Now if you'll excuse me, it's time to accept some more "business contacts".
Here’s the skinny. Behavioral Targeting is great, real great; if companies think instead of react.
It’s a theme I’ve been hearing more and more lately – everybody is into behavioral targeting, and it’s not that hard to track consumer behavior, so why are some shops so much more successful than others?
The answer is simple: A one off ain’t enough.
In today’s consumer market (especially within an interactive context) consumers simply aren’t putting that much thought into what they do on the web. I read an article on a Britney Impersonator (the catch is the Britney impersonator is a Brit-He) about 5 minutes ago, it’s outside of my typical browsing experience but I know I’m going to start seeing a different kind of ad from that one click through. Marketers need to think hard about the relevancy of data sets before banking on them. The shops that are succeeding are the ones that took a fuller look at consumer behavior.
Anna Papadopoulos, interactive media director for Euro RSCG 4D, offered 5 suggestions on how to interpret consumer behavior.
The behavior pattern is essential. In and of itself, a single behavior is meaningless. For example, just because someone visits an automotive site doesn't mean she's in market to buy a car. However, if this person (cookie) visits an automotive site regularly or several automotive sites in a short time and clicks to various similar sections, then a pattern of behavior emerges that can be targeted effectively.
Get off their backs. Once a behavioral pattern has been established and acted on, advertisers need to either maintain the communication or get off consumers' backs. This is also done by observing behavior. Are they clicking on ads? Are they still researching the same product? How long are consumers typically in market for this product? Think about it in personal terms: you wouldn't keep calling a prospective date if he or she never returned your calls (unless you want a restraining order placed against you).
Consumers are paranoid. Consumers want great deals, but most of the behavioral targeted ads available are generic, offering little more than tipping off consumers that they are being targeted (which makes them paranoid and wondering where they were caught). Bottom line: provide value and be transparent.
Know your product and audience. If the average purchase cycle for your product is three weeks or if it's seasonal, targeting consumers out of this time frame (without any acknowledgment back) not only is a waste of money but will also deter future prospects when they are back in the market.
Be flexible. Like my twins, no two consumers are the same. Therefore, be willing to offer unique offers and messaging to various consumer groups. For example, if you target sedan buyers on a predominantly woman-oriented site, provide messaging that would speak to this segment and not the same recycled creative running across the rest of the campaign. What's important to women? Are they moms? How will they be using this product?
I’ll keep you posted next week on what kinds of ads I’ve been seeing lately and how they are related to my online behavior. Shoot me a line if you have any good ‘bad targeting’ stories to share – I’ll post those up too.
Time Warner is starting a new trial of “Internet metering” that would allow customers to select a monthly plan that imposes bandwidth limits and as expected charges you overage fees for exceeding your limit. Time Warner suggests this is fair for all users as some users known as “bandwidth hogs” can negatively affect the Internet experience for the average consumer. Yet, the internet is constantly growing and has become the place for all your entertainment needs. The technology company Cisco drives this point home by stating, “today’s ‘bandwidth hog’ is tomorrow’s average user.”
So why are media companies spooked? Even if the average user uses well below the limit the monthly cap causes users to worry about how much time they are spending online. This will lead some users to reduce their time online and this is accompanied by a reduction in trying new sites and applications. Video is the biggest hog of gigabytes and bandwidth caps will hurt online video advertising.
Mr. Leddy of Time Warner states, “media companies’ fears were overblown.” He states that Time Warner could not stop web video and that they are aware of having to increase capacity to accommodate video. Mr Leddy’s words do not reassure me and media companies should be shivering in their boots. As a dedicated Netflix user and a fan of the Office I am not too excited about this trial either. If metering is the way of the future I will feel conflicted and torn as the media companies keep pushing me to stay online as the number of television shows and games keep increasing and the internet provider is trying to hit me with overage charges for doing what I have been attracted to do. Video and video ads will probably be the most hurt by the caps, but I believe the results will be more catastrophic as this metering has the potential to reduce Internet growth.
For those of you who didn't have a chance to review Online Ad Revenue for Q1 '08:
This data research was conducted by the New Media Group of PricewaterhouseCoopers. The Internet Advertising Bureau (IAB) revenue report was launched in 1996 by the IAB.
What I found to be entertaining was to see how the IAB Reports this news versus other publishers/blogs:
I took it upon myself to get out "there" and meet influential online marketers within the online interactive space. The perfect venue presented itself: 212, New York's Interactive Advertising Club, ran an event hosted by Undertone Networks - "Meet the Retail Marketer's". It took place at the Midtown Loft, and I'd say 200+ made the event.
They discussed the unique demands of retail marketing on the web for brick and mortar, brick and click and pure play initiatives.
• The Panel (left to right)
o Patti Freeman Evans, Research Director, Senior Analyst, Retail | JupiterResearch
o Jim O'Brien, Director, Customer Marketing, Barnes & Noble
o Eric Nadler, Danskin.com, VP Sales Operations/E-Commerce, Triumph Apparel Corp.
o Matt Bailey, Search Marketing Manager, Hanover Direct
o Anna Maria Virzi, Executive Editor, ClickZ Network
It was a great event, but at this point, you're asking: "What made it so great?" and "What's with the headline 'Long Road To Hoe'?"
In response to Anna Virzi's questions, "How would you approach cross-channel mixing of metrics and behavior?" (I think she was implying wrapping together both online metrics and in-store retail behavior along with other modes of advertising)....Patti Evans simply responds "It's a Long Road To Hoe..." and continued on to explain that companies are attempting to analyze metrics in new ways.
Someone brought up the issue of in-store behavior to break out your PDA and see if the item is cheaper on the internet. In response to that, Patti explained how shipping costs, time and complexity may be a reason why people will choose the in-store option...in which Jim O'Brien quickly pointed out, "We (Barnes & Nobles) have an option to ship to store and to your home in the same day".
Patti explained that it was necessary to "Figure out what the customer is looking to accomplish in that channel (ie: in store) and seeing if they can serve that need in another channel (ie: online)".
QUICK HIGHLIGHTS:
- 3 of the 4 panelists were experimenting with Mobile (text based) Advertising
- 2 were interested in "Social Media" Marketing
- 1 panelist was experimenting with Video/Viral Advertising
Overall, it was informative, entertaining and worth the networking. So, in closing, what did I learn today? 2 things: Online Retail Marketers place a lot of emphasis on consumer behavior, yet most of their budgets are in Keyword Search.
So there ya go...next time, I suggest you head on over. For more information on upcoming events, check out 212 Here.
HANDS DOWN - This has been a great week for events! In the past 3 days, we have made a great use of our time on and off hours here at AC Lion. In particular, I am excited to say we have accomplished a few of our goals (recruiting, marketing, BizDev) by attending these events.
Overall, the types of people who showed up remained consistent, with an overload of "New" Social Media Marketing (ambiguous title?)! It was a great escape from surfing LinkedIn and Webinars and yet just as effective. Take my word when I say "GO TO THESE EVENTS". For more listings of events, feel free to e-mail me and I'll gladly keep you up to date on upcoming events in our space. E-Mail Me: Red@aclion.com
Here are some pictures from the events:
(Left: Joshua Russak & Jeff Pulver, Breakfast w/ Jeff Pulver; Right: Dan Goldsmith & Joe Marchese, SocialVibe Pres.)
Yes, the story is over 2 days old...and for those of you who don't know, read the original coverage and come back to us: Ad Agency To Internet: Take Down That Teen Sex J.C. Penney Ad!Saatchi & Saatchi, J.C. Penney's ad agency, made their apologies and placed the blame on a 3rd party. 2 days ago, they took the initiative to take it down...
...OR SO WE THOUGHT! I imagine all you simpletons ran searches on Google, YouTube and other sites...and couldn't find it! BUT IF YOU READ THE ALLEY INSIDER ARTICLE ABOVE you would have noticed it said:
"The bigger issue: As Saatchi & Saatchi knows full well, you can't take something off the Internet once it's up there -- if they don't believe us, check out Wikipedia! Nick Denton's Gawker has already served notice that it intends to host the video if YouTube pulls it -- and it will have a good argument that its news value will trump anyones copyright claim at that point."
I would have copied the source code to host it here, but they've decided to imbed it in there site leaving us "newVideoPlayer("/jcpenney_teensex_gawker.flv", 506, 423,"");" with no way of tracing it!
Hats off to Gawker for having the "muchachas" to host the video, and the "selfish attitude" for keeping it to themselves!
E-Mail By: Joshua Russak (Red@aclion.com)
Check out our 1st Newsletter for Summer 2008. Simple, fun and room to constantly add and improve....check it out:
Summer 2008 marks an amazing year here at AC Lion, NY's premier interactive executive search firm. Unfortunately, we can't exactly say the same for our current Economy. Like a tidal wave, "recession rumors" swept through every newspaper headline, blog and newsletter. But through it all, our economy is holding on strong. We've seen these surges come and go before - with 12 years of staffing experience - it's nothing new. We have surfed some of the biggest waves our economy threw at us and we continue to ride it to the end.
Have fun with some of our topics below and if you're interested in further reading, check out our blog, Blog.AClion.
Enjoy!
Top10 Reasons to Look For a New Job
Your company is experiencing a downward spiral
Your relationship with your manager is damaged beyond repair
Your life situation has changed
Your values are at odds with the corporate culture
You've stopped having fun and enjoying your job
Your company is ethically challenged
You have behaved in ways that are considered improper
You've burned your bridges with your coworkers
Your stress level is high at work and is affecting your physical/mental health
You are unchallenged...
So are you ready to start looking? We can help find you "reasons" to like your new job. Check out OUR OPEN JOBS HERE. To read the whole article: Click Here. (compliments of About.com)
AC Lion Resurfaces: Blog2.0!
Today, only about 12% of Fortune 500 corporations run a corporate
blog. Yet companies that have made a commitment—including Dell, Eastman Kodak
Co., IBM Corp., Intel Corp. and SAP—are now deep into blogging programs with
multiple weblogs, dozens of bloggers and a wealth of expertise and best
practices to share. (Businesses Embrace Blogging)
For many companies, especially that larger ones, the
question isn't "To Blog Or Not To Blog", rather how to expand current blogging
efforts and include them as an integral approach to their overall "Social Media" campaigns.
With that, AC Lion recently launched their new and improved BLOG 2.0!"Michael Martine of Remarkablogger defines
a business blog as one that supports the sales and marketing efforts of your
company". (BtoB) With the help of newly appointed Marketing Coordinator, Joshua Russak, AC Lion has re-built, re-launched and SPICED-UP their blog! Check it out for yourself and stay on top of some of the major changes in the online Interactive Marketing space. Click below to see for yourself...
5 Ways To Help "Relax" @ Work
It's SUMMER TIME! Yet, for many individuals "Work" & "Relax" don't seem to go together...that was until companies like GOOGLE and MICROSOFT began to implement "Fun/Relax" into their work environment. As a recruiter, one of the major questions we ask our job seekers is simply "what type of environment are you looking for?". Besides hearing I'd Like To Work From Home half of the time, I hear the word Fast-Paced and Relaxed paired together more often than not. The only way that is possible is by having the time to relax at work.
Listed Below are 5 suggestions to finding ZEN in your workplace. Let us know if they help:
Find Your Breath
Get Sunlight and Wide Open Spaces
Get A Good Green or White Tea
Try Classical Music
Just relax....
....at AC Lion, we know all about how to relax (just ask the Job Seekers who've been here before). To see for yourself feel free to CONTACT US HERE. Read more from the original article here.
Thank you for reading our newsletter and if you're interested in reading more about Industry Trends, take a look at our blog, www.Blog.ACLion.com. To read more about what we do, check our website, click here.
As has been well documented this past year one of the more prolific beneficiaries of the Facebook phenomenon has been the world of non-profit fund raising and mission awareness. I can join a group in support of the cause of my choice and even solicit my friends to donate to such a cause. Many of us took advantage of our own little personal reach by posting supportive "buttons" for our recent favorite Presidential Candidates as well as Comic PM Political Commentators Steward and Colbert.
However I was struck by a recent awareness campaign's viral dynamic and its personal impact. Last week I noticed a few of my friends had changed their profile pictures - no big deal. However what was odd was that more and more of my friends had been changing their photos to the SAME image. The picture a facial close up of a young male supported by a statement "I am waiting for Gilad". It was an amature image - almost as simple a pic as you or I could take of our buddy or our brother. Just a simple pic - no airbrush - no carved muscular body - no facial expression suggesting we do something or buy something. I was a bit fuzzy, over exposed and not particularly attractive. I asked a few friends asking what the deal was with all of them changing to to the same profile pic. I was told the the simple face was that of Israeli soldier Gilad Shalit, one of the eight kidnapped Israeli soldiers who are still missing.
The group has attracted close to 47,000 members, who agreed to switch their status on Facebook from broadcasting their current mood or the details of their latest meal to a more passionate tone of how they felt about Shalit's continued abduction.
I too joined and posted and within hours was getting inquiries about the pic and so too did the virality go. More and more the world of new media tries to define the right look and the right distribution strategy and metrics etc etc etc. For all I know this was a targeted campaign run by a tidy and aggressive interactive strategy shop who has just notched up another "win". My guess is that this is not a formed strategy but a simple plea supported by a simple photo.
The only word that comes to me right now is "pure" - the face is pure as is the statement "waiting" for him is a silent but very powerful one. We are waiting for his return as we EXPECT it should happen. This simplicity of this campaign supported by a simple image moved me as well as did it display great velocity.
So I guess simple User Generated Content has significant power at times, no?
Time Warner is starting a new trial of “Internet metering” that would allow customers to select a monthly plan that imposes bandwidth limits and as expected charges you overage fees for exceeding your limit. Time Warner suggests this is fair for all users as some users known as “bandwidth hogs” can negatively affect the Internet experience for the average consumer. Yet, the internet is constantly growing and has become the place for all your entertainment needs. The technology company Cisco drives this point home by stating, “today’s ‘bandwidth hog’ is tomorrow’s average user.”
